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Design Coffee Shop will begin operations in July 2009. Plans also include undertaking a small expansion with 6-8 months of beginning operations."
User Comments
- Interview staff
- Balance Sheet
- Advertising $1,000
- We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses.
- Operate for 1 week unannounced (to get the kinks out, people notice "new" businesses, word of mouth will get out there, be ready)
- Liabilities:
- Total Liabilities
- Our primary goals over the next year are:
- Current Assets:
- Analysis of Competitive Position
- Coffee Distributor $1,000
- 1. Secure financing for start-up of at least $1,000 for space and equipment.
- 3. Acquire equipment necessary for business, I.e. coffee pot, cappuccino machines, blenders, etc.
- Notify local newspaper your grand opening will be (no advertising cost, you'll be swamped!)
- Wages $5,000
- Comparative Advantages in Production
- The Design coffee shop is located in the Old Town section of San Bernardino, California. We currently own the building we will occupy, though painting and renovation are sorely needed.
- Donut Vendor $1,000
- April $4,500
- Location and Facilities
- The Design coffee shop will offer high quality coffee, tea, hot coca, and cappuccino, at a very reasonable price.
- 4. Make agreement with coffee distributors, and bakery vendors.
- Financial Plan
- Property Taxes $500
- Phone $150
- We intend to advertise in the local newspapers and offer a "frequent drinkers club" discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons.
- Cookies $1,500
- Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.
- This industry is booming at the present time, there is a trend toward small cozy places and away from the large generic chain.
- Tea $2,000
- Description of Key Competitors
- Vision and Mission Statement
- Inventory
- Arlene $5,000
- Labor Market Issues
- Marketing Strategy
- Industry Overview
- There are other businesses that serve only coffee in our Old Town.
- This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month.
- Products and Services
- Market Risks
- 3. Begin preliminary advertising 2/15/09 (Not yet)
- Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home-style restaurant, the last one, and our biggest competitor is an antique store with a "tea room".
- Nationally, the coffee shop industry is quite large, but in somewhere, there are more. Key Industry
- Staffing
- Target Markets
- Water $200
- Trends
- 6. Open for business and become the foremost coffeehouse in the area.
- April and Arlene will share management and supervisory responsibilities equally. Arlene for the morning shift. April for the afternoon shift.
- Accounts Receivable
- Coffee $1,000
- Our low overhead and cheaper pricing will be the key to our success.
- The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time.
- "A person had dreamed to spend more than 50 cents for a cup of coffee. A few years, now they glad to pay $1 to $4 for their cappuccino, mocha latte or vanilla ice blended drink
- Design coffee shop is company involved more greatest the originally coffee shop It providing graphic design and marketing communication services. it not provide big business . It just likes a small business
- Management and Staffing
- Operating Loans Payable
- we also buy cooking from other store.
- Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Pyrimid a tall hierarchical structure, in other words, then I would be the boss, with a general manager working as your employee, who has a team, that on its turn supervises the employees. I think I mean a Flat structure (with the owners being “one of the guys”)
- 2. Renovate our space in San Berniorndio.
- Our cookies and brownies will sell for $1.00 each
- $3,150 for March
- MARKET OPPORTUNITY
- Our pricing strategy and comfortable atmosphere will be the key to our success. None of the other shops in the area can offer this.
- Implementation Activities and Dates
- The specialty-coffee business is growing at a healthy pace.
- Production of Products and Services
- Misc. $4,000
- March 05
- Industry Outlook
- Employee Taxes $2,000
- $12,947 on going per month
- Hire staff
- Building $150,000
- Printer $ 97
- Equipment $1,000
- Description of Products and Services
- The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business.
- Every day, millions of Americans wanted to sit down and enjoy the smell cup of coffee and lay back & see the background artwork from graphic design artist.
- Size of the Industry
- The Design coffee shop is a general partnership between Lisa and Sandy Mason. Each partner is equally financial involvement in operation and management of the shop, each to her own abilities.
- Total Current Assets
- We will offer three sizes of drinks, small $1.00, medium $1.50 and large $2.00.
- . Complete renovation 2/15/09
- Startup Loan $500
- Promotion Strategy
- Brief outline of your business concept:
- 5 computer $
- Pricing Strategy
- 5. Create a cozy, artist friendly environment (I.e. choice of colors, choice of music, decor)
- Cash
- Coffee $6,000
- Market Research
- Ownership
- Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice.
- Organizational Structure
- Total Income for March
- Furnishings $5,000 if I go for a good atmosphere, you’ll need more than that probably, unless you get money from the government (you are promoting culture in the end!)
- We will hire two busboys and two waitresses; these will be recruited from the local high school.
- 5. Open for business 7/1/09
- Taxes Payable
- 4. Purchase and setup equipment 2/15/09 (This is mentioned above.)
- Accounts Payable (monthly)
- Future Products and Services
- Key Features of the Products and Services
- Yes you certainly do .
- Purchase and set up equipment
- None
- Implementation Plan
- $16,000
- $182,800
- Our target market is a artist and writers who need a nice quite cozy place to think and do their work.
- All drinks will be made with filtered water and the highest quality ingredients we can get.
- Projected Income
- Other Assets
- The design coffee shop will become the more like small museum. We will serve a perfect product at a very competitve price We will also be a meeting place for graphic design artists and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.
- The completive the Starbucks, The Coffee Bean, Pet’s, Dietrich’s and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans' coffee preferences have broadened and matured, many are asking for more from their design coffee shop
- Warehouse Club $1,000
- Donuts $2,500
- Management Team
- Total Projected Net Profit (Cost/Benefit)
- Tea $500
- Cups $3,000
- Electric $500
- We will offer designer flavored cream and five kinds of sweetener, I.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.
- In this area there are many high school students looking for work, part time or full time, we want to fill that need.