Marketing strategy for Business Plan?
I'm working on a start-up and I need some creative marketing strategies to input in my business plan to attract investors. I have learned that most businesses in my field typically out-scource or subcontract their makerting since there are companies in this industry that specialize in such business to business marketing I need. In the meantime I have to write a business plan. I will be manufacturing an additive chemical essential to diesel fuel efficiency and blending. My target audience is big transportation companies, bus/ transit systems, marinas, aircraft operators, mininig equipment users. What are some attractive marketing strategies to put in Business Plan that will look do-able and attractive to investors? Bare in mind I cant just say I will designate this task to another company...
User Comments
- Genesis
- There are 4 basic components to any successful business plan. I charge $350/hour.
- Marketing plans involve research, product selection, and promotion.
How big is the market that justfied your selection of your product and what are you going to do to promote it?
They will also want to know what your sales strategy will be. How are you going to sell it. Distribution? Dealers? A direct sales force? What things in your marketing plan will support your sales force or pull the product through your distribution channels?
Why did you select the marketing company that you did and how will their expertise result in the above being implemented? What will their charges be as opposed to the projected revenue their activities will generate?
- Lots of info at www.bplans.co.uk or www.paloalto.co.uk if you want to buy software with sample plans.
- Once your investors help you with your start up.
Your marketing plan could involve your capacity to fill orders for your product.
It's probably what your target audience wants to here because they are used to dealing in large quantities.
- Your goal in this task may be an insurmountable feat. You have one thing completely correct. The first rule of creative marketing is: if you don’t know how to do it, find someone that does. But, since there are not specific services that can help you in your situation it will all come back around to you. Like most entrepreneurs when first starting, you are the department head of all aspects of your new business. There may not be anyone to help you with this.
Maybe you will just have to find other sources of funding to start your business and then let your success provide your marketing for future investors. As you grow your revenue and others see a history of success, it will be much easier to attract investment capital. I realize this is asking a lot, seeing as how finding the start up money is probably the single biggest challenge to new business owners. Like I said, it could be an insurmountable problem. Best of luck with your new endeavor.