Sample of quantitative objectives for a marketing plan.?

sample of quantitative objectives for a marketing plan. tourism business.

User Comments

  1. Irrepective of any buisness the structure of the marketing plan is same. Most of the objectives are quantifiable

    some of the quantitative objectives are

    1) Increase Market share by x %

    2) Increase ROI on media advertising by $x

    3) To improve the customer satisfaction by x points

    4) To icrease the brand equity (this is both quantitative and qualitative measure)

    Like this u can have some more objectives

    since it is a torisim buisness, u can also add

    To target X no. of travellers

    To enter into agreement with hotels and airways in ABC region

    this is how u can proceed.